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VI. Match the words on the left with the words on the right to make compound nouns which are commonly used in advertising.

  1. market a. audience

  2. mass b. time

  3. target c. media

  4. direct d. symbol

  5. status e. research

  6. sales f. mail

  7. prime g. promotion

VII. Complete the following sentences with the correct form of make or do.

  1. Store managers …decisions about which products to keep and which ones

  2. ... away with.

  3. Although that company has almost the same name as ours, we have nothing ..........with them.

  4. You should .................................... certain that the customers are always satisfied.

  5. In many cases, it .......... sense to stock original products that cannot be found easily in other shops.

  6. He....... living as store manager for over 30 years and does not plan to retire yet.

  7. Could you .... me a favour and work the morning shift?

  8. ...................... workers redundant is never an easy task for a manager.

VIII. Fill in the blanks below with the correct prepositions.

  1. Although Leila is young, she is already successful.................... business.

  2. It is necessary....................us to improve our after-sales service.

  3. Is your computer compatible ........................ mine?

  4. The customers are very critical .................. some of the products we sell.

  5. We must be attentive ................................... the needs of our customers.

IX. Match a word from each of the columns below lo form expressions that could be used to replace the words in italics in sentences A-1. Write the answers in the space provided after each sentence (there are two answers to F).

VERBS

1

check

6

Raise

2

provide

7

Change

3

move

8

Withdraw

4

pay

9

Earn

5

order

10

Issue

NOUNS

a

capital

f

the bill

b

Cash

g

Interest

c

foreign money

h

a statement

d

Funds

i

Shares

e

a loan

j

Balances

  1. In order to increase financial resources the company intends to sell units of its capital on the

  2. stock market.............................................. ...............................................

  3. Nowadays it is possible to transfer money between different accounts using an electronic banking system installed in your home. ....................................................

  4. My bank has agreed to give me the money I need, repayable over three years, to help me get the business started. ......................................................

  5. It doesn't matter if the banks are closed when I arrive because I'm sure that at the hotel in Zurich I'll be able to convert some dollars into Swiss Francs. ..............................................

X. Read the following authentic newspaper headlines and decide in each case whether they reflect a good (+), average (o) or poor (-) performance of the company's shares on the Stock Exchange.

  1. Matsushita expects Y85bn profit boost……………………..

  2. Welpac dives to £1.2m loss………………………………..

  3. Philips surges to £193m in third quarter…………………..

  4. Jump in Rhone-Poulenc income………………………….

  5. Bibby falls £10.7 into the red…………………………….

  6. Sumitono Metal Mining tumbles…………………………

XI. Commonly confused words. Circle the correct word in brackets in each of the following sentences.

  1. This report examines the (relationship/relation) between education and the level of development in Africa.

  2. During the meeting, he made a brief (illusion/allusion) to the decline in exports to Western Europe.

  3. Austria has been (accepted/excepted) into the European Union.

  4. Of the two proposals put forward, I prefer the (later/latter).

  5. (Who's/Whose) responsible for consumer affairs in this company?

XII. Give a one-word definition.

  1. An estimate of the price of something.

  2. Another word for a professional insurer.

  3. A request for payment following an accident.

  4. An intermediary between a client and an insurer.

XIII. Countable and uncountable nouns.

In each of the following sentences indicate with a tick (/) or a cross (X) whether the noun in italics has been used correctly. If not, write the sentence out correctly in the space provided.

  1. Their training has been organised to cover basic communication skills…………………

  2. Over the years our company has accumulated a lot of experiences in the field of laser scanning techniques...................................................................................................................................

  3. Our premises are located in the centre of Brussels. ..................................................................

  4. Businesses were especially good last quarter and this will affect our profits for the year……..

  5. The datas show a fall in the number of fatal accidents. ...........................................................

II вариант

I. Circle the word that does not belong to the same field in each horizontal group:

  1. business company society subsidiary

  2. salary manager salesman employee

  3. finance product research marketing

  4. distributing selling assembling promoting

  5. components tools hardware strategy

  6. end user customer client distributor

II. Match each of the words that you circled with the following:

  1. ...................a monthly payment in exchange for work

  2. ...................an item that has been made

  3. ...................a plan of action

  4. ...................a non-profit-making organisation

  5. ...................putting parts together

  6. ..................a person or business which has an agreement to sell the goods of another firm

III. Adjectives of Nationality

Read the ten short passages. Below each one you will find a sentence which you should complete using an adjective of nationality. Make sure that your sentences reflect the information that is contained in the passage itself.

  1. The Ministry of Trade and Industry in Japan has for the first time awarded licences to six foreign firms who can now operate investment funds on the Tokyo market. The Tokyo market was previously restricted to ...................................................... firms.

  2. This year we have decided not to attend the 'Fiera Milan' trade fair in Italy as the date coincides with a similar but more important event in Frankfurt in Germany. We will be attending the .............................:........................ trade fair.

  3. Our main markets are Eastern Europe and North America. However, we also do some bu with Portugal. The ................................................ market is not one of our most important.

  4. Whenever we set up a foreign subsidiary, we always make sure that it is managed by soi from the country concerned. The same will be true for our new operation in Finland. Our new subsidiary will have a .................................................... manager.

  5. Although our company was originally Swedish, four years ago we transferred all of our operations to Switzerland and re-registered over there. The company is no longer .......................................................

IV. Advertising slogans

Read the slogans and match them with the products or institutions for which you think they were actually used.

  1. M.P. (Member of Parliament) involved in cover up ...a. white correction fluid

  2. Prices that won't leave you speechless ................... b. video camera (camcorder)

  3. The architects of time ................... c. watches

  4. Could you be a more inspiring leader? ................... d. telephones

  5. The focus of attention ................... e. the Army

V. Circle the word that does not belong in to the field in each horizontal group.

1

promotion

export

pricing

packaging

2

clause

client

contract

brochure

3

slogan

fee

money

pay

4

star

executive

actor

celebrity

5

To endorse

to afford

to promote

to support

6

computer

television

commercial

advertisement

7

publicity

image

Reputation

agent

8

To plummet

to fall

to rise

to drop

VI. Match the words on the left with the words on the right to make compound nouns which are commonly used in advertising.

  1. market a. audience

  2. mass b. time

  3. target c. media

  4. direct d. symbol

  5. status e. research

  6. sales f. mail

  7. prime g. promotion

VII. Complete the following sentences with the correct form of make or do.

  1. Store managers …decisions about which products to keep and which ones ... away with.

  2. We .... arrangements with a store 'designer …. up our window displays.

  3. Last year we...................................................... well, despite the recession.

  4. We..................... a mistake by assuming that our products would sell well abroad.

  5. I'm in charge of inventory and stock management. Who ..........that job in your store?

  6. We have met many suppliers, but we ......up our minds yet about which ones to work with.

  7. We promise.......... our best to have that item for you by the end of the week.



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